P&G
Now, whenever the diaper is dirty, moms receive a message on their mobile phones.
Challenge
Babies can’t talk, so they never tell us when their diapers are dirty, because of that their bottons get rashes.
How it works
A Mobile App, a Bluetooth device with RFID reader and a strip with humidity sensor. Mothers just need to add the humidity strip to the diaper, turn on the Bluetooth device and download the App.
Idea
Hipoglós, anti-rash cream, developed a new mobile technology: Hipoglós Bluetooth Alert.
Results
More than US$ 1.200.000,00 in spontaneous media. Many mothers have found a revolutionary way to prevent diaper rashes with Hipoglós.
Diaper with humidity sensor strip
Bluetooth device with RFID reader
Mom’s smartphone
Pictures